adobe experience cloud for advertising
case study
The American Advertising Federation’s National Student Advertising Competition provides college students with the opportunity to create a strategic advertising campaign for a real world corporate client. The client for the 2019-2020 school year was Adobe.
Role: Design Team Lead
Duration: 8 months
The Challenge
Create an awareness campaign for Adobe Experience Cloud for Advertising
TARGET AUDIENCE
DISRUPTORS OF THE STATUS QUO
VISION LEADERS
Chief Marketing Officers, VP Brand, & VP AdvertisingOur target is vision leaders who value reliable, innovative, and forward-thinking digital technology. With a progressive mindset, they work towards positive global change. Adobe has always been in the forefront of innovation, creativity, and inclusion. These same values stand strong among the leaders making waves in today’s industries.
CREATIVE STRATEGY
LINKEDIN AD CAMPAIGN 1
AIRPORT AUGMENTED REALITY
Augmented reality hotspots are placed in 7 highly trafficked North American airports. Any smartphone camera will be able to scan these ads to create a virtual map that guides you to the main augmented reality wall.
MAILER
Sent out to platinum delegates, super delegates, and media & press ticket holders.
The rings on the mailer glow as each day passes, counting down to Advertising Week.
The diamond centerpiece is detachable, and upon heading to Advertising Week, those who received the mailer will attain an exclusive pass where the diamond attaches upon the center.
Those who bring this pass to the Adobe booth at Advertising Week will receive a free ticket to the Adobe Summit.