Modern languages building
wayfinding system
Duration: September 2019 - December 2019
The Modern Languages (MLB) building at the University of Michigan is home to several language departments. Entering it’s brutalist structure, there is minimal signage and a large expanse of off-white walls.
PROBLEM
The symmetrical interior and minimal signage makes each hallway indistinguishable from the other. There are four main doorways in each corner, each being identical in appearance and with no indication of what street they lead to. The lack of natural light adds in creating a gloomy and confusing experience for students and visitors.
goal
This new wayfinding system focuses on creating a system that brings playfulness, a sense of light, and clarity in order to foster a welcoming place for students and enhance the experience of the MLB for all its visitors.
visual identity
TYPEFACE
The widely spaced, sans-serif Interstate is optimal for signage, with refinements that make it suitable for print and digital usage. The anatomical features of the Interstate typeface create a highly legible, clean, visually welcoming typeface. Large counters and high x-heights create high legibility even in smaller text sizes.
The slanted characteristic of Interstate’s descenders and ascenders give recognition to the angled corners of the MLB’s architecture.
COLOR
The primary blue palette aims to invoke a more calming and welcoming atmosphere. It also combats the off-white, yellow lighting and wall color found throughout the MLB. The secondary palette is used to create more vibrancy through brightness and variance. The overall palette creates a lighter, more playful mood for the MLB.
MAP
APPLICATION
MAP
The map serves as an informational piece and as a visual piece. It should be stationed at the ends of each long corridor and one at each short corridor.
The material consists of lightly frosted acrylic with vinyl underneath.
